Site Creative & Content Strategy Manager

Job Description Workday Job Profile: Site Creative & Content Strategy   Manager Business/Posting Title:  Site Creative & Content Strategy   Manager Grade:   10

Job Summary

The Site Creative & Content Strategy Manager leads the editorial direction, onsite creative strategy, creative briefing, and asset workflow execution for Advance Auto Parts’ digital storefront. This role serves as the connective tissue between Merchandising, Creative, Marketing, and Site teams—shaping clear storytelling direction,   establishing   creative standards, coordinating asset production, and ensuring content is delivered accurately, on time, and aligned to category and campaign priorities. This role focuses on how stories come to life on site, translating merchandising and marketing strategies into compelling creative briefs, managing the   end ‑ to ‑ end   asset pipeline, and ensuring all final assets meet brand standards and publishing requirements. The Site Creative & Content Strategy Manager plays a critical role in keeping creative development organized, efficient, and impactful across homepage, category, and campaign experiences. What will you do? Creative Strategy & Editorial Direction

• Define and evolve the onsite creative strategy, ensuring alignment with brand, merchandising, and marketing objectives
• Establish   and   maintain   creative standards, principles, and guardrails to drive consistency across homepage, category, and campaign experiences
• Own the creative briefing process for onsite content, translating category priorities, campaigns, and customer needs into clear storytelling direction
• Write actionable creative briefs outlining narrative intent, messaging priorities, asset requirements, and success criteria
• Provide guidance on messaging clarity,   value ‑ proposition   articulation, and content hierarchy to strengthen onsite storytelling
• Maintain   an editorial perspective that ensures consistency of tone, voice, and brand expression across site experiences Creative Production & Workflow Management
• Partner closely with Creative, Photography, and Copy teams to bring briefs to life through strong visual and editorial execution
• Manage the full lifecycle of creative assets from concept through delivery, including intake, timelines, reviews, and final handoff
• Track asset requests, milestones, and dependencies using   project ‑ management   tools and shared workflows
• Route creative for review and approval, incorporating feedback while maintaining scope, timelines, and quality standards Asset Readiness & Publishing Support
• Review and approve creative assets for accuracy, brand consistency, adherence to onsite creative standards, and alignment with merchandising goals
• Ensure creative execution adheres to   established   onsite creative standards, brand guidelines, and experience principles
• Partner with Site Merchandising teams to support asset readiness checks and   last ‑ mile   coordination ahead of launch
• Maintain   clear documentation, trackers, and process standards to support predictable, repeatable execution Planning, Alignment &   Cross ‑ Functional   Collaboration
• Maintain and evolve an editorial calendar tied to category moments, seasonal campaigns, and recurring content needs
• Continuously   identify   opportunities to improve creative workflows, tooling, and collaboration models
• Lead   cross ‑ functional   alignment across Merchandising, Marketing, Creative, and Ecommerce to define creative priorities, expectations, and sequencing
• Serve as the primary operational lead for onsite creative production, reducing friction and improving speed to market
• Drive clarity and   decision ‑ making   across teams to ensure creative strategy, timelines, and outputs   remain   aligned to business goals Location & Work Availability: This position is   Hybrid (4 days in office, 1 day remote) , based at our corporate headquarters in   Raleigh, North Carolina .

Qualifications

• Strong creative operations and editorial mindset with the ability to translate strategy into clear, executable creative direction
• Proven ability to manage complex asset pipelines and   cross ‑ functional   timelines
• High level   of organization, attention to detail, and ownership over deliverables
• Clear communicator comfortable working across creative, merchandising, and marketing teams
• Demonstrated ability to define creative strategy and set standards that guide scalable execution
• Strong   cross ‑ functional   leadership skills, with experience aligning multiple stakeholders around shared creative goals Certifications, Experience, and Education: Experience:
• 5-7   years of experience in editorial content, creative project management, digital production, or related roles
• Demonstrated experience writing strong creative briefs and partnering with design and copy teams
• Proven ability to manage creative workflows, asset pipelines, and   cross ‑ functional   timelines
• Proficiency with creative asset tools and   project ‑ management   platforms
• Experience supporting ecommerce, retail, or marketing teams preferred
• Familiarity with campaign development, photo direction, or content production workflows a plus Education:
• Bachelor’s degree   required   in Marketing, Communications, Creative Writing, Digital Media, Business, Merchandising, or a related field; equivalent professional experience may be considered.

Benefits

Summary

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits Company

Overview

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and   do ‑ it ‑ yourself   customers. As of January 3, 2026, Advance   operated   4,305 stores   primarily within the United States, with   additional   locations in Canada, Puerto   Rico   and the U.S. Virgin Islands.

The Company also served   809 independently owned Carquest branded stores   across these locations in addition to Mexico and various Caribbean islands. Additional   information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at   www.AdvanceAutoParts.com . Advance Auto Parts is an

Equal Opportunity

Employer   and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status. We are an

Equal Opportunity

Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws. California Residents click below for Privacy Notice: https://jobs.advanceautoparts.com/us/en/disclosures