Brand Voice Lead - Systems

Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system. Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI. Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce. What’s the opportunity? Every interaction with Fin, whether written by a person or generated with AI, should feel clear, distinctive, and true to our brand. As Brand Voice Lead, Systems , you’ll help make that happen. This is not a traditional copywriting role, and it’s different from a standard content strategy position. You’ll shape how Fin shows up in words across key brand and marketing touchpoints, while helping build the tools, guidance, and workflows that make strong writing easier to produce consistently. You’ll work across Brand, Product Marketing, Product, Design, and other cross-functional teams to turn complex ideas into clear, compelling communication. That means contributing to messaging frameworks, supporting major launches and campaigns, and writing across formats like websites, films, podcasts, presentations, and executive narratives. You’ll also evolve and shape the systems behind the work, including voice and tone guidance, editorial standards, channel-specific frameworks, prompt libraries, AI Skills, and reusable messaging assets. We’re looking for someone who is excited by both sides of the role: writing excellent copy and helping teams use AI thoughtfully to create better, more consistent communication at scale. What will I be doing?

• Evolve Fin’s verbal identity, including voice and tone guidance, messaging principles, and editorial standards across key brand and customer touchpoints.
• Develop messaging frameworks that help explain complex products, technologies, and ideas with clarity and conviction.
• Write and refine high-quality copy across a wide range of formats, including product launches, campaigns, websites, video, podcasts, keynote presentations, and strategic initiatives.
• Partner closely with Brand, Product Marketing, Product, and Design to ensure work is aligned, clear, and consistent across channels.
• Build and maintain practical writing systems that support scale, including channel guidance, prompt libraries, reusable messaging assets, and AI-enabled workflows .
• Identify friction in writing workflows and recommend smarter ways of working that improve quality, consistency, and speed.
• Use AI tools to strengthen writing processes, support content development, and help cross-functional partners create with more confidence and less guesswork.
• Provide thoughtful editing, feedback, and guidance that helps raise the quality of writing across projects and teams.
• Contribute to the ongoing evolution of Fin’s verbal identity as our products, customers, and category continue to grow. What skills do I need?
• 8+ years of experience in brand writing, messaging, editorial, verbal identity, content strategy, or related creative disciplines, ideally in-house.
• An exceptional portfolio that demonstrates strong writing craft, strategic thinking, and the ability to develop systems that improve quality and consistency.
• Experience creating voice and tone guidance, messaging frameworks, editorial standards, and writing support tools used across teams and channels.
• Outstanding writing and editing skills, with the ability to move between strategic thinking and hands-on execution.
• Strong editorial judgment and taste, with the ability to simplify complex ideas into clear, compelling narratives.
• Fluency with AI tools such as ChatGPT, Claude, Claude Code, and other emerging creative technologies, along with a clear point of view on how they can improve creative workflows.
• Experience building AI-native writing resources such as prompt libraries, reusable workflows, editorial evaluations, or structured guidance that helps people create stronger on-brand communication.
• Experience collaborating with cross-functional partners across Brand, Product Marketing, Product, Design, and leadership-facing workstreams.
• A systems mindset and a habit of turning one-off solutions into repeatable practices that help teams work better.
• Experience guiding non-writers through editing, frameworks, and practical support. Why this role matters This role helps Fin communicate with more clarity, consistency, and confidence. You’ll bring strong judgment, excellent writing, and a practical systems mindset to the work. You won’t be expected to single-handedly own every aspect of how the company communicates. Instead, you’ll be a senior hands-on partner who helps shape the voice, improve the workflows, and raise the quality of writing across the brand through a n AI-driven lens. *Proof of eligibility to work in the United States is required. The base salary range for candidates within the San Francisco Bay Area is $155,700 - $186,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). #LI-Hybrid Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers . Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. Policies Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week. We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values . Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.