Sr. Manager Front Room Site Merchandising

Job Description Workday Job Profile:   Sr. Manager, Front Room Site Merchandising Business/Posting Title:   Sr. Manager  Front Room Site Merchandising Grade:   11

Job Summary

The Sr. Manager, Front Room Site Merchandising owns   customer ‑ facing   merchandising experiences across homepage,   cross ‑ site   surfaces, category landing pages, and   on ‑ site   search for Advance Auto Parts. This role is accountable for how customers discover, navigate, and engage with categories—connecting Front Room merchandising strategy, seasonal priorities, and brand storytelling to   high ‑ impact   digital execution. Reporting to the Head of Ecommerce, this leader works in close partnership with the VP, Front Room Merchandising and Category Merchant Directors, translating category strategy into scalable,   friction ‑ reduced   site experiences. This role   leads and develops a team of Category Site Merchants , each owning an assigned category, and collaborates extensively across Merchandising, SEO, Content, Analytics, Product, and Technology to ensure strong findability, relevance, and conversion. What will you do? Front Room Site Experience & Strategy

• Own Front Room site merchandising strategy across homepage,   cross ‑ site   promotions, category landers, and browse experiences
• Translate Front Room category strategies, seasonal campaigns, and brand moments into compelling   customer ‑ facing   site experiences
• Partner closely with the   Merchandising   to operationalize category strategies through   on ‑ site   storytelling, assortment presentation, and navigation Team Leadership & Category Ownership
• Lead, coach, and develop a team of Category Site Merchants, with each owning   end ‑ to ‑ end   performance for their assigned category experiences
• Set clear expectations, goals, and performance standards aligned to category priorities   and business outcomes
• Establish   category ‑ level   ownership models, roles, SLAs, and escalation paths in alignment with Category Merchant Directors
• Foster a   data ‑ driven ,   test ‑ and ‑ learn   culture across the team On ‑ Site   Search & Taxonomy Leadership
• Own Front Room   on ‑ site   search optimization strategy, ensuring search results reflect customer intent, relevance, and merchant priorities
• Partner with Product, Search, SEO, and Analytics teams to improve query mapping, ranking logic, and browse/search integration
• Lead taxonomy and navigation strategy for Front Room categories, ensuring product classification and browse paths align to category merchandising strategies Customer Experience & Optimization
• Design and optimize   browse ‑ to ‑ product   flows using behavioral insights,   on ‑ site   search data, and heatmap analytics
• Ensure category experiences surface compatible products, fitment context, and   use ‑ case   guidance to build shopper confidence
• Execute A/B and multivariate tests across layouts, content modules, messaging, and visual hierarchy; scale learnings through reusable playbooks
• Monitor KPIs including CTR, search exit rate, PDP discovery rate, conversion rate, attachment, and engagement to drive continuous optimization Cross ‑ Functional   Execution
• Partner with Category Merchant Directors, SEO, Content Strategy, Item Health, Creative, Retail Media, Product, and Technology teams
• Lead weekly publishing and refresh cadences, ensuring accuracy, speed, and consistency across all Front Room surfaces Location & Work Availability: This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

Qualifications

• Proven experience leading and developing teams, with the ability to set priorities, coach performance, and drive accountability
• Strong   site   merchandising expertise with the ability to translate category strategy into scalable site execution
• Deep understanding of customer intent, browse behavior,   on ‑ site   search, and taxonomy best practices
• Demonstrated success influencing senior stakeholders and executing in highly   cross ‑ functional   environments
• Strong analytical acumen, creative briefing capability, and experimentation mindset Certifications, Experience, and Education:
• 7+ years of experience in site merchandising, digital experience management, or ecommerce merchandising
• 3+ years of   people ‑ leadership   experience, leading managers or individual contributors aligned to category or experience ownership
• Demonstrated ownership of homepage,   cross ‑ site , and category landing page programs
• Experience leading or heavily influencing   on ‑ site   search and taxonomy strategies
• Proven experience partnering closely with category merchants or merchant leadership
• Experience working with   third ‑ party   ecommerce content management or digital experience platforms (e.g., headless CMS, experience builders, merchandising or optimization platforms) a plus
• Preferred experience with onsite retail media, app + web orchestration, personalization, or experimentation platforms Education:
• B achelor’s   degree   required ; advanced degree a plus

Benefits

Summary

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits Company

Overview

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and   do ‑ it ‑ yourself   customers. As of January 3, 2026, Advance   operated   4,305 stores primarily within the United States, with   additional   locations in Canada, Puerto   Rico   and the U.S. Virgin Islands.

The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional   information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com. Advance Auto Parts is an

Equal Opportunity

Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status. We are an

Equal Opportunity

Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws. California Residents click below for Privacy Notice: https://jobs.advanceautoparts.com/us/en/disclosures