Program Manager, Marketing Ops, Machine Learning University

Machine Learning University (MLU) is leading internal education in Generative AI, Agentic AI and Responsible AI, accelerating Amazon-wide AI transformation. We are seeking a detail-oriented, customer-obsessed Program Manager to drive marketing operations and cross-functional initiatives that amplify MLU's reach and engagement across Amazon's technical workforce. MLU's Program Manager, Marketing Operations is the operational backbone of marketing execution — managing campaigns end-to-end, coordinating cross-functional dependencies, designing scalable processes, and ensuring on-time delivery across multiple workstreams. You will partner closely with instruction, operations, and engineering to deliver high-quality marketing programs that drive awareness, enrollment, and community engagement for MLU. The ideal candidate is someone who excels at stakeholder coordination and brings a structured approach to managing complex, multi-channel programs — equally comfortable building a project plan from scratch and diving deep into operational metrics to identify improvements. Beyond core marketing responsibilities, this role provides cross-functional support to operations including course launch coordination, communications copywriting, and event logistics. Key job responsibilities (

• Deliver Results)
• Own end-to-end program management for marketing campaigns, events, and brand initiatives — from requirements gathering through execution, measurement, and retrospective. (Ownership)
• Manage the marketing operations calendar, ensuring cross-functional alignment on timelines, dependencies, and deliverables across campaigns, events, and product launches. (Invent and Simplify)
• Design and implement scalable marketing workflows and processes that improve efficiency as the program grows in volume and complexity.
• Drive adoption of automation tools (e.g., AI-assisted copywriting, automated recurring communications) to reduce cycle time on repetitive tasks. (Think Big)
• Support strategic marketing initiatives including potential program rebranding, community engagement programs, and large-scale events by managing project plans, stakeholder coordination, and go-to-market timelines. (Earns Trust)
• Coordinate across MLU teams (operations, product, instruction) and partner organizations to align marketing efforts with broader program goals and ensure consistent brand application. (Insist on High Standards)
• Maintain brand consistency across all marketing touchpoints by managing the brand portal, standards documentation, and creative review processes. (Dive
• Deep)
• Track and report on marketing program performance metrics.
• Analyze campaign data to identify optimization opportunities and contribute to weekly/monthly reporting on marketing impact.