Principal Data Analyst, Marketing Analytics

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success.

Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Principal   Data Analyst, Marketing Analytics As a Principal Data Analyst, Marketing Analytics, you will lead end-to-end measurement of the customer journey and marketing performance   –   from   initial   engagement through pipeline and revenue realization. You will partner with   vertical   and regional stakeholders to define success metrics, build scalable measurement frameworks, and apply advanced analytics (e.g., experimentation, predictive modeling) to   optimize   marketing investment and drive business outcomes.

This role requires   expertise   in B2B marketing analytics, strong technical execution, and the ability to translate complex data into clear, executive-level insights in a fast-paced software environment. Day-to-Day

Responsibilities

• Own and evolve   end-to-end measurement of marketing performance across the   full   customer journey ( interactions ->   engagement   ->   pipeline   ->   revenue),   delivering   insights   that inform   campaign   strategy   and orchestration.
• Partner with stakeholders to translate business   objectives   into   clear   measurement   frameworks, success metrics , and analytics roadmap   aligned to GTM goals .
• Deliver actionable, data-driven insights that clearly articulate performance drivers, optimization opportunities, and business impact   to inform decision-making .
• Lead experimentation and   advanced analytics   (e.g., multivariate testing , causal inference) and develop   predictive models and forecasting approaches to   evaluate marketing effectiveness,   optimize   spend allocation, and   improve omnichannel   performance   and outcome prediction in complex environments.
• Develop,   maintain , and evolve dashboards   and   reporting   to support executive decision-making and recurring business cadences (e.g., monthly performance reviews, QBRs), ensuring   self-service   access,   data accuracy ,   and   consistent storytelling .
• Drive cross-functional alignment across Marketing, Sales, and Operations to improve data quality, streamline data pipelines, and strengthen reporting consistency, while defining measurement standards, benchmarks, and governance to enable scalable and trusted decision-making .
• Drive   adoption   of analytics   through   stakeholder enablement, including   training, documentation, and ongoing consultation . Preferred Experience:
• 5 + years in marketing ,   growth analytics, or revenue analytics ,   preferably within a B2B SaaS or enterprise environment .
• Proven experience owning end-to-end marketing   measurement ,   including funnel analytics,   customer journey analytics,   attribution   models ,   and campaign performance evaluation .
• Demonstrated ability to influence senior stakeholders through data storytelling, strategic insights, and clear recommendations .
• Experience partnering closely with   cross-functional   teams to align data, processes, and measurement .

Preferred Skills

and Knowledge:

• Strong   expertise   in marketing and revenue data ecosystems, including tools such as Salesforce (SFDC), Eloqua, GA4,   Dreamdata   (or similar), Qlik, Power BI, Looker Studio, and   BigQuery .
• Advanced   proficiency   in SQL and experience with Python, R, or other statistical programming languages .
• Hands-on experience with   cloud   data warehousing (e.g., Snowflake), ETL processes, and data modeling .
• Deep understanding of B2B customer journeys, lifecycle marketing, and inbound/outbound strategies.
• Expertise in   experimentation, statistical analysis, predictive modeling, and forecasting in complex, multi-channel environments .
• Strong ability to synthesize data from disparate sources into cohesive, insight-driven narratives tied to business outcomes.
• Strong   understanding of   GTM   operations systems, data dependencies, and process optimization.
• Exceptional analytical thinking, problem-solving, and attention to detail, with the ability to balance   strategic   perspective and execution .
• Strong communication   skills, with the ability to lead discussions, challenge assumptions, and drive continuous improvement. PTC carefully considers a wide range of factors when   determining   compensation. The   anticipated   annual salary range for this position is between  $100,000 - 120,000 . The   anticipated   annual salary range   encompasses both   the base salary and the on-target incentive compensation   that may be   attained   in this role.   The salary range   reflects   a good-faith estimate of compensation at the time of posting . Actual compensation may vary based on a candidate's skills, qualifications, experience, and location.   Eligible e mployees   also   have the opportunity to   become a PTC shareholder through our employee share purchase program (ESPP) which allows   for the   purchase   of   discounted PTC stock . Certain   roles   may also be   eligible for   part f icipation   in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and   if you are an office-assigned employee,   a generous commuter subsidy. All total rewards   and benefits   programs are subject to   plan eligibility and other terms and conditions. For more information about PTC’s comprehensive benefits, please visit   our   Careers Page . At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an

Equal Opportunity

Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers). Applications will be accepted on an on-going basis until the opportunity is filled. PTC endeavors to make ptc.com/careers accessible to all users.

If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world.

It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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