Marketing Consultant

Company Description One of  Maryland's leading  largest gas and electric utility. Job Description

• Experience managing initiatives and programs across traditional and digital marketing channels
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Develop email campaigns, manage email database, and help increase customer experience
• Proficient using Eloqua or other, similar marketing automation technology
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Manage email reports and establish email strategies
• Manage and build email lists and campaigns, including design templates
• Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc.
• Manage emails, develop email roadmap, and conduct QA testing email assets and ensure successful deployment

Qualifications

• Energy Efficiency (residential & commercial) programs group
• This role is someone that is concentrated on their email marketing presence (with the new tool they bought)
• Will be responsible for website updates too (making ONLY content updates)
• Primarily email marketing with Oracle Eloqua platform
• Working with one of many agencies to create emails, develop email campaigns using data analytics, working with website updates as needed
• Will work with multiple departments across BGE
• Currently using SharePoint for content management system
• Looking for someone with 5 years exp or equivalent
• Need to be able to work in fast paced environment (across multiple groups)
• Excellent communication & organizational skills
• Need someone that is a Do'er, needs to be able take initiative
• Would be nice to have the Oracle Eloqua experience (or experience with an email automation tool) preferred
• Web content editing experience preferred
• Experience on the creative marketing side of things preferred
• html experience would be nice Additional Information All your information will be kept confidential according to EEO guidelines. IF THIS IS THE JOB OPPORTUNITY FOR YOU GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences. If in case you know someone who might be interested for this, feel free to pass it along. I look forward to hearing from you!