Product MKTG II - AMZ26994.3

Employer: Goodreads LLC Position: Product MKTG II - AMZ26994.3 Location: Seattle, WA Multiple Positions Available: 1.

• Manage and optimize specific revenue-generating programs (e.g., author strategy, giveaways) with clear performance metrics. 2.
• Develop and maintain comprehensive sales enablement materials and reporting mechanisms. 3.
• Own data analysis for assigned programs and recommend optimization strategies. 4.
• Build and nurture relationships with key stakeholders (Editorial, Amazon Ads, Kindle) to drive program success. 5.
• Execute content monetization strategies for specific channels or segments. 6.
• Own benchmark reporting and performance analysis for assigned programs. 7.
• Develop and test sponsorship packages and advertising formats based on market insights. 8. CRM & Audience Platforms: A) CRM administration and optimization (e.g., Salesforce), including configuration, custom reporting/dashboards, and workflow automation. B) Audience targeting and data management for email/digital advertising (e.g., Sonar), including segmentation, suppression logic, and audience activation. 9. Analytics, BI & Reporting A) Advanced spreadsheet-based analysis and reporting (Microsoft Excel), including pivot tables, complex formulas/lookups, and data cleansing/validation. B) BI dashboard development for performance monitoring (e.g., Amazon QuickSight), including dataset prep, calculated fields/KPIs, refresh scheduling, and insight generation. C) Use of AI-enabled marketing/strategy tools to improve content optimization, targeting, and campaign performance (e.g., Pippin AI, Diya AI, Power Chat), including experimentation and measurement. 10.
• Design & Content Creation A) Digital creative production using industry-standard tools (e.g., Adobe Photoshop, Figma), including marketing collateral, wireframes/prototypes, and design specifications. B) Development of digital graphics and presentation assets using template-based design tools (e.g., Canva). (40 hours / week, 8:00am-5:00pm, Salary Range $136240 - $160000) Amazon.com is an

Equal Opportunity

Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation