Digital Media Buyer & Analyst

Company Description the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect.

Then, we make sure that our clients, both online and offline, live up to every facet of that story. To apply, head to http://www.thesparkgroup.com/available-positions and fill out an application. Job Description tSG is looking for an emerging Digital Strategist to assist in campaign planning, optimization, and reporting.

The right candidate will be versed in social, search, and display advertising. The Digital Strategist will develop paid advertising strategies, discover audience insights, devise data-driven tests, and more on an ongoing basis to serve tSG’s clients.

Qualifications

Responsibilities

• Digital campaign planning, execution, and management for a wide range of clients
• Deliver strategic data-based campaign optimizations
• Benchmark, measure, and report campaign success
• Uncover actionable insights regarding audiences, ad creative, platforms, etc.
• Manage multiple ongoing projects and deadlines Skills &

Qualifications

• 2-3 years of paid campaign planning, strategy, and/or reporting experience
• Proficiency in Facebook, Instagram, and other social media advertising
• Expertise running Google Ads Search, Display, and Video campaigns
• Experience with conversion tracking and analytics platforms, such as Google Tag Manager and Google Analytics, is a plus
• Flexibility and eagerness to identify, learn, and use new and emerging technologies Additional Information All your information will be kept confidential according to EEO guidelines.