Digital Operations Manager
Adams Outdoor · New York, NY
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Job description
Digital Operations Manager
About the Role
We are seeking a Digital Operations Manager to own our programmatic advertising operations and digital billboard network. This role is the hands-on operator and internal expert for our direct and exchange programmatic systems, while also holding accountability for the health and performance of our digital OOH infrastructure. What You'll Own Programmatic Operations
- Full ownership of our direct and exchange programmatic systems
- Hands-on configuration, management, and troubleshooting of exchange integrations, deal ID setup, creative specs, and pacing
- Own the technical relationship with DSP and SSP partners
- Partner with Sales and Revenue teams to surface delivery issues and support campaign execution
- Serve as the internal subject matter expert on how the programmatic stack works and how to keep it running Digital Network Operations
- Full ownership of digital uptime across our billboard network in all active markets
- Day-to-day health monitoring, incident response, and resolution workflows for digital display outages Digital Systems and Vendor Management
- Own and administer digital inventory booking and contract management platforms
- Manage content management and media player software vendors, holding them accountable to roadmap commitments and SLAs Cross-Functional Coordination
- Act as the primary liaison between digital ops, IT, and sales on issues affecting digital inventory availability and delivery
- Drive resolution of booking conflicts, overbooking diagnostics, and play count discrepancies
- Coordinate with the data team on play count pipeline integrity, alerting, and reporting accuracy
- Manage project tracking and team workflows, keeping workstreams organized across markets and stakeholders What We're Looking For
- 5+ years of experience in programmatic ad operations, digital media operations, or a related operations role
- Hands-on experience operating programmatic exchange integrations: SSP or publisher-side experience strongly preferred over DSP or agency-side
- Demonstrated system ownership across the full lifecycle: configuration, monitoring, performance optimization, and vendor accountability
- Experience managing vendor relationships and holding partners accountable to SLAs
- Comfort working deep in technical systems: you understand how data flows between platforms and can diagnose where it breaks
- Strong project management skills with the ability to juggle multiple active workstreams across markets and vendors
- Clear communicator who can translate technical issues for non-technical stakeholders
- Proficiency with project management tools such as Asana
Nice to Have
- Familiarity with digital OOH content management or media player platforms
- Experience in a multi-market or distributed field operations environment
- Background working with data and BI tools (Tableau, Snowflake, or similar) for operational reporting