Director of Marketing & Communications

Overview

The Director of Marketing & Communications is responsible for the development, execution, and management of marketing strategies and programs that support growth, brand awareness, community engagement, and recruitment initiatives across a multi-site hospice organization.

Responsibilities

• Develop and execute integrated marketing strategy, including audience targeting, messaging, quarterly plans, and KPI tracking
• Execute campaigns, manage SEO, SEM, paid media, and email marketing programs.
• Oversee website content, performance, SEO optimization, and analytics insights.
• Develop and manage social strategies, create content, manage engagement, and grow audience.
• Maintain brand standards, develop creative assets, ensure consistency across channels.
• Manage PR, media outreach, internal communications, and leadership messaging.
• Create compelling content across web, campaign, internal and external communications
• Track performance, build reports, analyze ROI, and optimize campaigns.
• Coordinate vendors, manage timelines, budgets, and deliverables.
• Develop brochures, collateral, signage, and ensure alignment with brand messaging.
• Support hiring campaigns, employer branding, and job marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2–5+ years of marketing experience; healthcare experience preferred.
• Strong knowledge of digital marketing, branding, content development, and analytics.
• Excellent communication, organizational, and project management skills.