Email Marketing Associate

Company Description Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com Job Description Title: Email Marketing Associate Duration: 3 Months (Contract to Hire) Location : NYC Job Description: The “Email Marketing Associate” is responsible for the successful management and reporting of all initiatives in support of outbound email campaigns. We’re looking for a data-driven, highly organized individual who can see the big picture while being able to communicate the right data points to the right people.

Responsibilities

Email marketing guru, understands best practices in email marketing and able to create better campaigns and tactics with them. - Project management of inbound campaign work and email requests - Traffic large volumes of deadline-driven email campaigns and assets - Management of email channel calendar - Reporting on email campaigns (status and outcomes) for various stakeholders - Cross-departmental collaboration on major projects and new initiatives - Effectively communicate between technical, operational and strategy groups -

• Recommend and oversee list management practices including data sanitation, scrubbing, opt outs, and suppression Required Skills: - 2+ years experience in digital marketing field -
• Knowledge of aspects of email marketing including delivery, analysis, legislation, authentication/reputation systems, general industry trends and metrics, and the end-to-end production process -
• Excellent time-management, organizational and project management skills -
• Experience working with major Email Platforms such as ExactTarget, Silverpop, and DreamMail - Extensive understanding of email best practices and CAN-SPAM laws -
• Strong Microsoft Excel experience including pivot tables, lookups, and charting -
• Experience with multivariate testing, analysis and reporting - List management and email launch process familiarity -
• Strong interdepartmental communication skills -
• Ability to quickly identify and address operational and process issues -
• Strong analytical skills, ability to make actionable recommendations (i.e. A/B Testing) -
• Excellent QA ability and attention to detail MOVING THIS UP TO REQUIRED - Email HTML coding, PSD to HTML experience Desired (not required) Skills: - SQL and ability to query databases -
• Experience with dynamically scripted emails; ExactTarget ampscripting a plus -
• Experience with Responsive Mobile Email
• Design and mobile best practices

Qualifications

Education/Certifications: Bachelors or equivalent experience Additional Information Thanks & Regards’ ______________________________________________________________________ ___ Vikram Bhalla | Team Recruitment | Mindlance, Inc. | W : 732 504 6695