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Retail Channel Marketing Specialist (Korean Bilingual)

SBTGlobalInc · Irvine, CA
Salary $60K – $60K
Category Retail
Posted 10d ago
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Job description

Company Description Onsite Full Time Salary: $60,000 ~ 70,000 (DOE) Korean Bilingual Required Job Description We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

Key Responsibilities

1. Retail Channel Execution

  • Lead & support execution of retail marketing initiatives across key retail partners including Ulta, Target, Costco, specialty beauty, and grocery channels.
  • Coordinate in-store promotions, endcaps, and secondary placements
  • Manage promotional calendars and ensure timely execution
  • Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
  • Serve as key marketing contact for assigned retail accounts, ensuring alignment between brand objectives, retailer requirements, and commercial goals.
  • Monitor retailer trends, competitive activity, and category performance to identify opportunities for growth. 2. Trade Marketing & Promotion Support
  • Track and manage TPDs, markdown programs, and co-op initiatives
  • Support retailer line reviews with marketing decks and performance insights
  • Coordinate promotional forecasting with Sales and Operations teams
  • Monitor trade spend ROI and effectiveness 3. Campaign & Content Coordination
  • Align digital campaigns with retail launch timelines
  • Coordinate with creative teams for channel-specific assets
  • Ensure brand consistency across all retail touchpoints
  • Support influencer or paid media activations tied to retail events 4. Reporting & Analytics
  • Track sell-through lift during promotional periods
  • Prepare weekly/monthly channel performance reports
  • Analyze campaign performance and provide optimization recommendations
  • Support executive-level reporting for key accounts 5. Cross-Functional Collaboration
  • Work closely with Sales, Operations, and Finance to ensure smooth execution
  • Coordinate with brand partners for product updates and marketing alignment
  • Assist in inventory planning alignment for major campaigns

Qualifications

Required Experience:

  • Korean/English Bilingual
  • Bachelor’s degree in Marketing, Business, or related field
  • 2–4 years experience in channel marketing, trade marketing, or retail marketing
  • Experience managing retail partners such as Ulta Beauty, Target, Sephora,
  • Costco, or other national retailers are preferred.
  • Experience in Beauty, Skincare, or CPG preferred
  • Strong Excel and reporting skills
  • Experience with retail promotional programs
  • Highly organized with strong project management ability
  • Strong communication and collaboration skills Preferred Experience:
  • Experience managing retail partners such as Ulta Beauty, Target, Sephora,
  • Costco, or other national retailers are preferred
  • Knowledge of sell-in vs. sell-through dynamics
  • Experience with retail media platforms
  • Familiarity with trade spend management Additional Information All your information will be kept confidential according to EEO guidelines.