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Chief Executive Officer - Restaurant Franchisor

Leap Brands · Tampa, FL
Salary $200K – $300K
Category Hospitality
Type FULL TIME
Posted 24d ago
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Job description

The Role

We are seeking a CEO to lead the next phase of growth for a restaurant franchise brand that is moving from founder-led to scale-led. This role owns enterprise strategy, franchise system health, unit economics, leadership team performance, and long-term value creation. You’ll be responsible for building a brand that franchisees can scale profitably, not just growing unit count for the sake of growth. This is a builder role. You’ll set the vision, build the operating system, and assemble a leadership team that can take the brand from regional to national relevance while protecting franchisee economics and brand integrity. What You’ll Own

  • Set and execute the company’s long-term growth strategy (unit growth, market expansion, enterprise value creation)
  • Lead and build a high-performance executive team across Ops, Development, Marketing, Finance, Supply Chain, and Real Estate
  • Own franchisee success and unit-level economics as the foundation of sustainable growth
  • Drive disciplined franchise development and territory strategy
  • Ensure operational excellence and consistency across the system
  • Strengthen brand positioning and guest experience
  • Partner with the Board and ownership group on strategy, capital allocation, and performance
  • Build scalable systems, processes, and KPIs to support growth
  • Create a culture of accountability, performance, and franchisee partnership
  • Own financial performance, budgeting, forecasting, and profitability
  • Represent the brand with franchisees, investors, lenders, and strategic partners
  • Lead through change as the company professionalizes its structure and leadership bench What Success Looks Like
  • Franchisees are profitable, growing, and aligned with the brand
  • Unit economics improve year over year
  • Development growth is disciplined and sustainable
  • The leadership team scales and executes without founder dependency
  • Brand awareness and guest loyalty grow in priority markets
  • The system is operationally tight, financially disciplined, and culturally aligned
  • Enterprise value increases meaningfully over a 3–5 year horizon Who We’re Looking For
  • Proven CEO, President, or senior executive (COO/Brand President) experience in franchising, restaurants, or multi-unit retail
  • Track record of scaling a franchise or multi-unit brand
  • Deep understanding of franchise economics, FDDs, and franchisee relations
  • Strong operator who respects the unit-level P&L
  • Experience building and leading executive teams
  • Comfortable partnering with Boards, private equity, or institutional ownership
  • Disciplined operator with strategic range
  • High integrity leader who balances growth with system health
  • Willingness to travel and be present in the field with franchisees

Nice to Have

  • Experience leading a PE-backed or growth-stage franchisor
  • Multi-brand portfolio experience
  • Turnaround or plateau-breaking experience
  • New market expansion experience
  • Experience taking a regional brand national