Chief Executive Officer - Restaurant Franchisor
Leap Brands · Tampa, FL
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Job description
The Role
We are seeking a CEO to lead the next phase of growth for a restaurant franchise brand that is moving from founder-led to scale-led. This role owns enterprise strategy, franchise system health, unit economics, leadership team performance, and long-term value creation. You’ll be responsible for building a brand that franchisees can scale profitably, not just growing unit count for the sake of growth. This is a builder role. You’ll set the vision, build the operating system, and assemble a leadership team that can take the brand from regional to national relevance while protecting franchisee economics and brand integrity. What You’ll Own
- Set and execute the company’s long-term growth strategy (unit growth, market expansion, enterprise value creation)
- Lead and build a high-performance executive team across Ops, Development, Marketing, Finance, Supply Chain, and Real Estate
- Own franchisee success and unit-level economics as the foundation of sustainable growth
- Drive disciplined franchise development and territory strategy
- Ensure operational excellence and consistency across the system
- Strengthen brand positioning and guest experience
- Partner with the Board and ownership group on strategy, capital allocation, and performance
- Build scalable systems, processes, and KPIs to support growth
- Create a culture of accountability, performance, and franchisee partnership
- Own financial performance, budgeting, forecasting, and profitability
- Represent the brand with franchisees, investors, lenders, and strategic partners
- Lead through change as the company professionalizes its structure and leadership bench What Success Looks Like
- Franchisees are profitable, growing, and aligned with the brand
- Unit economics improve year over year
- Development growth is disciplined and sustainable
- The leadership team scales and executes without founder dependency
- Brand awareness and guest loyalty grow in priority markets
- The system is operationally tight, financially disciplined, and culturally aligned
- Enterprise value increases meaningfully over a 3–5 year horizon Who We’re Looking For
- Proven CEO, President, or senior executive (COO/Brand President) experience in franchising, restaurants, or multi-unit retail
- Track record of scaling a franchise or multi-unit brand
- Deep understanding of franchise economics, FDDs, and franchisee relations
- Strong operator who respects the unit-level P&L
- Experience building and leading executive teams
- Comfortable partnering with Boards, private equity, or institutional ownership
- Disciplined operator with strategic range
- High integrity leader who balances growth with system health
- Willingness to travel and be present in the field with franchisees
Nice to Have
- Experience leading a PE-backed or growth-stage franchisor
- Multi-brand portfolio experience
- Turnaround or plateau-breaking experience
- New market expansion experience
- Experience taking a regional brand national